FUJIFILM North America Corporation, Imaging Division, today announced the launch of the next generation of its unique, ultra-portable instax Pal™ digital camera series – instax Pal 2™ digital camera (hereafter Pal 2). Pal 2 brings a host of new features to the Pal lineup, like an optical viewfinder and new filters and shooting modes.
“When we introduced the original Pal in 2024, some consumers weren’t sure what to make of it,” said Bing Liem, division president, Imaging Division, FUJIFILM North America Corporation. “Its uniqueness wasn’t for some, while others felt it was a perfect go-anywhere camera and loved the overall image-making process that makes Pal different from other cameras. When designing Pal 2, we gathered extensive customer feedback on the original Pal. And with its new look, reminiscent of a classic analog camera, complete with an optical viewfinder, and the ability to send/post images digitally or print images via instax™ smartphone printers or any of our Evo hybrid cameras, Pal 2 puts options in the palm of your hand.”
The free, downloadable instax Pal™ app lets the user’s smartphone act as a remote shutter for hands-free photography. The app also lets users store and transfer their photos via Bluetooth®, while the built-in USB Type-C connector on the camera allows users to connect their smartphone directly to transfer photos into the app. Users can also review their image before transferring via Pal 2’s 1.0-inch LCD Screen on the top of the camera.
Users can make their photos personal with any of Pal 2’s five filter themes, each with six unique effects. Options also include the ability to switch between instax™ mini, SQUARE, or WIDE instant film and frameless formats before adding filters, text, and stickers.
Pal 2 includes instax Animation™ shooting mode – a new way to capture 10 frames and turn them into a playful, flipbook-style animation. Switching modes is quick and intuitive, making it easy to move from still images to animations. To print, users can choose their favorite shot and transfer it directly to any compatible, connected instax™ smartphone printer or hybrid instant camera (sold separately).
Main Feature Recap:
- Palm-sized design, designed for ages 13+
- Pal 2 does not print photos – users can print images using instax™ Link series smartphone printers, instax mini LiPlay™ or instax mini Evo™ devices (sold separately). Free smartphone download of the app relating to the applicable instax™ device required. instax™ instant film required for image printing (sold separately). Prints photos in instax™ mini, SQUARE or WIDE formats.
- Authentic Optical Viewfinder
- 1.0-inch LCD Screen
- Camera angle adjustment accessory included
- Five filter themes, each with six unique effects
- Download of free instax Pal™ app required for use
- Holds up to 100 photos at a time before required transfer to free, downloadable instax Pal™ app
- instax Animation™ shooting mode
- Wireless Bluetooth® 5.1 smartphone connectivity
- Built-in USB Type-C connector
- Accepts microSD Card (not included)
- Includes USB Type-C Cable, Hand Strap, Camera Angle Adjustment Accessory and 1-Year Limited Warranty
Pricing and Availability
instax Pal 2™ digital camera is expected to be available late September 2026 at a Manufacturer’s Suggested Retail Price of $169.95 USD and $219.99 CAD. Pal 2 will be available in sleek Black or stylish White color options. For more information, please visit https://www.instaxus.com/cameras/instax-pal-2-digital-camera/.
About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of five operating divisions. The Imaging Division provides consumer and commercial photographic products and services, including silver halide consumables; inkjet consumables; digital printing equipment, along with service and support; personalized photo products fulfillment; film; one-time-use cameras; and the popular instax™ line of instant cameras, smartphone printers, instant film, and accessories. The Electronic Imaging Division markets its GFX System and X Series lines of mirrorless digital cameras, lenses, and accessories to provide a variety of content creation solutions for both still and moving imagery. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography, and industrial markets, and also markets binoculars and other optical imaging solutions. The Business Innovation Division offers a full lineup of digital print and toner technologies focused on enabling the digital transformation of businesses and print shops with its offerings of multifunction printers, digital inkjet presses, production toner printers, software, and more. The Industrial Products Division delivers new products derived from Fujifilm technologies including data storage tape products, including OEM and FUJIFILM Ultrium LTO cartridges, desalination solutions, microfilters and gas separation membranes.
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FUJIFILM Corporation is a subsidiary of FUJIFILM Holdings Corporation. FUJIFILM Holdings Corporation, headquartered in Tokyo, leverages its depth of knowledge and proprietary core technologies to deliver innovative products and services across the globe through the four key business segments of healthcare, electronics, business innovation, and imaging with over 70,000 employees. Guided and united by our Group Purpose of “giving our world more smiles,” we address social challenges and create a positive impact on society through our products, services, and business operations. Under its medium-term management plan, VISION2030, which ends in FY2030, we aspire to continue our evolution into a company that creates value and smiles for various stakeholders as a collection of global leading businesses and achieve a global revenue of 4 trillion yen (29 billion USD at an exchange rate of 140 JPY/USD). For more information, please visit: www.fujifilmholdings.com.
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FUJIFILM, instax, instax Pal, instax Pal 2, instax Animation, instax mini LiPlay, and instax mini Evo are a registered trademarks of FUJIFILM Corporation and its affiliates.
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