L’VOYAGE, a Hong Kong-based private aviation consultancy and government-licensed travel agency founded in 2014, reported a 30% increase in private jet charter activity between December 2025 and May 2026, based on its internal booking data. The company attributed the growth to rising demand from Asia Pacific travelers booking leisure trips to remote islands, Africa and destinations across Asia.
L’VOYAGE said the majority of its charter activity is concentrated on routes within and across Asia, where it arranges high-value private jet flights for corporate executives, group charters and private travelers. Its most active destinations for private jet charter include Japan, South Korea, Mainland China, Singapore, Thailand and Vietnam, alongside its home market of Hong Kong. The company also reported growth in longer leisure routes to private islands and destinations in Africa.
L’VOYAGE operates as an aviation consultancy rather than a transactional charter broker, advising clients across jet charter, aircraft acquisition, management and financing. The company sources each trip through a single broker relationship rather than circulating the request across the market. When a private jet trip is shopped across several brokers, operators read the duplicate requests as high demand and raise prices in response. L’VOYAGE said routing each trip through one broker keeps that pricing signal accurate and protects the client’s rate.
“Charter activity rose 30% between December and May, with the strongest demand on routes across Japan, South Korea, Mainland China and Singapore,” said Jolie Howard, CEO of L’VOYAGE. “Because we route each trip through a single broker rather than shopping it across the market, clients avoid the price inflation that follows when operators see the same request multiple times.”
Charter prices have risen between 10% and 20% in recent months, which the company linked to higher fuel costs. Demand has continued despite the increase. L’VOYAGE expects European routes to remain active through the summer, when bookings from leisure travelers typically reach their seasonal peak.
“Demand has held even as charter prices rose between 10% and 20%, which tells us clients weigh schedule control and privacy ahead of cost. “Clients increasingly want one point of contact who can vet the aircraft, price the trip honestly and manage the journey door to door,” said Jolie Howard.
L’VOYAGE holds a license from the Hong Kong Travel Industry Authority (License No. 354388) and is a member of the International Air Transport Association and The Air Charter Association. It was the first private jet broker in Asia to achieve Wyvern Approved Broker status, an independent aviation safety standard, and the Asian Business Aviation Association named it Best Charter Broker in 2017. The company maintains an in-house compliance team that vets every aircraft against its own safety criteria before offering it to a client, and provides access to more than 4,000 aircraft worldwide.
About L’VOYAGE
L’VOYAGE is a Hong Kong-based private aviation consultancy and government-licensed travel agency established in 2014. It was founded by Diana Chou, the first woman to sell private jets in Asia, and is led by CEO Jolie Howard, formerly CEO of TAG Aviation Asia. The group arranges private jet charter to Japan, South Korea, Mainland China, Singapore and other Asian markets destinations, and provides aircraft acquisition advisory, aircraft management, luxury travel management and air cargo services, with access to more than 4,000 aircraft and offices in Hong Kong, Shenzhen, Kuala Lumpur and across the Asia Pacific region. It is licensed by the Hong Kong Travel Industry Authority (License No. 354388) and is a member of IATA and The Air Charter Association.
Media Contact
Company Name: L’VOYAGE
Contact Person: Jolie Howard
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Country: HongKong
Website: https://www.lvoyage.aero/
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