Circle K, the global convenience store chain, has partnered with Butterfinger® to give customers an irresistible way to treat themselves. Available now, Circle K is the exclusive home for a new limited-time lineup of Butterfinger-inspired bakery items, including a Butterfinger Brownie, Butterfinger Cookie and Butterfinger Rice Crispy, alongside a Butterfinger Flavored Hot Cappuccino.
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Sweet tooth? Circle K just answered the call. Available now, Circle K is the exclusive home for a new limited-time lineup of Butterfinger inspired bakery items. Tapping into the “little treat culture” trend, the new items give fans an affordable way to indulge. Customers can purchase each product individually, or bundle one bakery item with a medium coffee, Butterfinger flavored cappuccino or any size Polar Pop as part of the popular $3 Bakery Meal Deal.
Tapping into the “little treat culture” trend, the new items give fans an affordable way to indulge. Customers can purchase each product individually, or bundle one bakery item with a medium coffee, Butterfinger flavored cappuccino or any size Polar Pop as part of the popular $3 Bakery Meal Deal.
“Our customers are busy, and they’re looking for those small moments of joy they can grab on the go, whether for themselves after a long day or for the whole family on the way to school drop off,” said Dan Larmondra, Head of Food Merchandising, Circle K. “This new Butterfinger lineup is our answer—an iconic flavor, an unbeatable value, and the perfect pick-me-up treat you can only get here at Circle K.”
The exclusive launch delivers the beloved, crispety, crunchety, peanut-buttery taste of Butterfinger and solidifies Circle K as the go-to destination for a sweet treat that doesn’t break the bank or slow you down.
“People have figured out that a little treat goes a long way, and thankfully, Butterfinger has always been there for those moments of indulgence,” said Yann Bastien, Vice President Marketing, Butterfinger, Baby Ruth & Co. “Partnering with Circle K felt natural because these are the moments their customers already know and love. A brownie at lunch, a cappuccino on the way to work; Butterfinger just made those everyday moments a whole lot better.”
Fans can find the new Butterfinger bakery lineup at Circle K locations nationwide for a limited time, through September 1. To find a store near you, visit circlek.com/store-locator.
About Alimentation Couche-Tard Inc.
Couche-Tard is a global leader in convenience and mobility, operating in 27 countries and territories, with close to 17,300 stores, of which approximately 13,200 offer road transportation fuel. With its well-known Couche-Tard and Circle K banners, it is one of the largest independent convenience store operators in the United States and it is a leader in the convenience store industry and road transportation fuel retail in Canada, Scandinavia, the Baltics, Belgium, as well as in Ireland. It also has an important presence in Luxembourg, Germany, the Netherlands, Poland, as well as in Hong Kong Special Administrative Region of the People’s Republic of China. Approximately 149,500 people are employed throughout its network.
About Ferrero
Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with over 35 iconic brands sold in more than 170 countries. The Ferrero Group brings joy to people around the world with much-loved treats and snacks including Nutella®, Kinder®, Tic Tac®, and Ferrero Rocher®. More than 38,000 employees are passionate about helping people celebrate life’s special moments. The Ferrero Group’s family culture, now in its third generation, is based on dedication to quality and excellence, heritage and a commitment to the planet and communities in which we operate.
Ferrero entered the North American market in 1969 and has grown to more than 5,400 employees in 15 plants and warehouses, and eight offices in North America across the United States, Canada and the Caribbean. It has expanded its presence and portfolio with the addition of iconic brands such as Butterfinger®, CRUNCH®, Keebler®, Famous Amos®, Mother’s Cookies®, and other distinctive cookie and chocolate brands. Follow @FerreroNACorp on Twitter and Instagram. www.ferreronorthamerica.com.
About Butterfinger
Butterfinger® is an iconic American brand launched in 1923. It serves a unique role for consumers and within the Ferrero Mainstream Chocolate portfolio by providing a one-of-a kind moment with its crispety, crunchety, peanut-buttery core. Butterfinger® is available nationwide at mass, grocery, and convenience stores. For additional information, please visit Butterfinger.com and stay connected with Butterfinger on Social (Instagram, Facebook, Twitter, and YouTube).
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